Shopping has changed drastically and shop closures have seen fashion customers flock to e-commerce and online marketplaces. Brands and retailers have followed consumers, establishing and expanding their presence on channels such as Zalando, La Redoute, and many more.
Even as restrictions begin to lift, regaining significant instore footfall may be more difficult than many expect. Online channels have spent lockdown offering easy access to a seemingly unlimited range of products. Consumers won’t simply forget how easy it is to peruse a variation of lines and prices from the comfort of their own home.
This is where ChannelAdvisor can help your brand, by streamlining its direct to consumer e-commerce efforts and helping you conquer new markets.
The ChannelAdvisor platform has integrations with 100s of global channels, so you can reach more fashion and apparel consumers — all from a single platform. Our proven technology and 20+ years of e-commerce experience provide you with the tools, dashboards, and strategies to ensure you’re connecting your products to the right customers, in the right format, at just the right time. Contact us to find out how our e-commerce experts can help you.
Fashion E-Commerce FAQs
How do I diversify my marketplace strategy?
There are hundreds of marketplaces available to international fashion consumers, and brands need to understand which ones suit their needs. Research is required to pinpoint the right channels for your brand — whether it be full price or outlet.
With hundreds of global channel integrations, ChannelAdvisor can help you to scale with ease — while still maintaining a profit.
Contact our marketplaces experts to find out more.
How do I ensure my brand is consistent across all channels?
As a fashion brand, it is important that your product content is presented consistently across all retail channels.
ChannelAdvisor Retail Content Management provides the ability to create, store and map product content to a retailer’s product template, reducing time and providing content consistency wherever products are sold.
View the benefits of Retail Content Management.
How do I navigate the ever-changing consumer path to purchase?
Consumers are linking offline with online — your brand should too.
Consumers have enjoyed the convenience, variety and detail that comes with online shopping. And even as restrictions lift, consumers are likely to continue researching and evaluating options online before shopping in store, making the entire consumer journey a multichannel experience.
Keep consumers engaged with advanced digital marketing solutions.
How can I ensure success when selling direct to consumers?
It’s already a well-known fact that today’s empowered consumers want to buy directly from their favourite brands. And fashion brands can capitalise on this, by ensuring they have a robust D2C strategy — ready to enter new markets to meet the needs of these digitally minded consumers.
ChannelAdvisor Managed Services can help, by acting as an extension of your internal team, and combine the strengths of our technology with unmatched industry expertise to supercharge your selling and marketing strategies across hundreds of channels.
Learn more about how you can benefit from Managed Services