Shopping has changed drastically over the last year. Shop closures – most temporary, but others permanent – have seen fashion customers flock to e-commerce and online marketplaces. Brands and retailers have followed consumers, establishing and expanding their presence on channels such as Zalando.

With the most stringent lockdown restrictions beginning to lift and bricks and mortar locations reopening, fashion brands and retailers will be hoping that the coming months will see shoppers return in droves back to stores while online sales continue to surge.

While there are certainly reasons to celebrate, fashion also faces a series of hurdles in the near future.

Shopping has changed drastically over the last year. Shop closures – most temporary, but others permanent – have seen fashion customers flock to e-commerce and online marketplaces. Brands and retailers have followed consumers, establishing and expanding their presence on channels such as Zalando.

With the most stringent lockdown restrictions beginning to lift and bricks and mortar locations reopening, fashion brands and retailers will be hoping that the coming months will see shoppers return in droves back to stores while online sales continue to surge.

While there are certainly reasons to celebrate, fashion also faces a series of hurdles in the near future.

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