When John Rowsey first decided to open a golf retail business, his 1,200-square-foot store provided shoppers in Texas, USA with a go-to resource for custom-fit irons and custom golf gear. Fast forward 20 years, and The Golf Club is now serving golf enthusiasts around the country.
Of course, turning a small retail shop into a spacious showroom and thriving online business took time — and came with its own set of complications. But eventually, after landing on just the right mix of e-commerce expertise and technology, Rowsey says his business has achieved some incredible milestones.
When The Golf Club first began to expand its online presence, Rowsey admits that the journey was a complicated one.
“We needed to increase our profitability, and we didn’t have the right solution,” he explains. “We were working with an agency, but needed performance to be more geared toward profitability.”
Rowsey says he knew how important the right partnership would be to his company’s long-term success, and decided to set out in search of a new solution.
Although it took some time to identify a partner capable of meeting The Golf Club’s needs and goals, Rowsey says his search was definitely worth the effort.
“I had looked around quite a bit for the right solution before my meeting with the ChannelAdvisor team,” he says.
Shortly after selecting ChannelAdvisor, The Golf Club notes it began to launch new strategies to get products in front of purchase-ready online shoppers. Specifically, the company confirms it turned to ChannelAdvisor’s robust set of tools to help guide The Golf Club’s Google and Bing Shopping campaigns, with a focus on optimising product content, targeting bidding, fine-tuning ads and more.
Rowsey says that working with ChannelAdvisor has made a remarkable difference in The Golf Club’s growth.
“We measure success by business growth, profitability and customer satisfaction,” he says. “ChannelAdvisor has helped us reach sales goals, and increase growth of the business.”
Case in point: When lockdowns related to COVID-19 sent many consumers in search of golf products they could buy online, The Golf Club reports it was able to get its products front and centre. As a result, The Golf Club notes that its online sales increased 71% during a three-month period from March to June compared to the same time a year before.
“ChannelAdvisor was able to not only help us grow the business, but to also give us profitability,” Rowsey says.
During the same time period, year-over-year revenue increased 95%, and return on ad spend (ROAS) increased 20%, according to Rowsey
When asked if The Golf Club credits ChannelAdvisor for those accomplishments, Rowsey doesn’t hesitate to answer with a resounding “yes.”