SIM Supply

Company Overview

SIM Supply, Inc. is located in Hibbing, Minnesota and have direct relationships with over 9,000 manufacturers and suppliers and stock over 700,000 items.

Their strategically located distribution centers allow them to deliver most in stock items within 2 – 3 business days anywhere within the continental United States.

 

The Situation

ChannelAdvisor client SIM Supply had successfully maintained their competitive position on Amazon using the Algorithmic Repricer for Amazon. “Using ChannelAdvisor to reprice on Amazon has helped us gain margin and stay competitive,” said Joe Caldwell, e-commerce manager at SIM Supply. “It has also saved us time, as we previously would have to manually adjust item prices.” Driven by the success of repricing on Amazon, the company wanted to begin actively repricing their products on other sites. However, they also needed to set the same price across these sites to stay in compliance with price parity requirements.

The Solution

SIM Supply set up the Price Manager feature and quickly expanded their use of ChannelAdvisor repricers. Price Manager set a consistent multi-site price, using the lowest repricer-generated price, allowing them to achieve their repricing goals on multiple marketplaces. “We use multiple repricers because we want to win on every marketplace we list on. Repricing has worked for us on Amazon and Price Manager allows us to expand our repricing activities to more marketplaces and apply those price everywhere.” Said Joe.

The Results

After implementing Price Manager, SIM Supply saw a 20.8% increase in gross merchandise value (GMV) week over week. “The use of multiple repricers and Price Manager has certainly contributed to our growth in GMV.” In addition to tangible results, the company worries less about the potential consequences of breaking price parity requirements. “We sleep well knowing that Price Manager will keep us in compliance with our marketplaces.” Said Joe.