Schuylkill Valley SportsAlgorithmic Repricer for eBay Increases GMV 220% Week Over Week
Company Overview
Schuylkill Valley Sports has offered a full line of sporting goods, covering athletes from head to toe, for over 45 years. The company provides customers with athletic equipment, footwear and apparel for nearly every sport, from soccer to disc golf. In addition to 16 physical stores, the company has a growing e-commerce presence, selling on eBay, Amazon and Walmart.
The Situation
Schuylkill Valley Sports had been selling on eBay since the early 2000s with only a handful of products listed. However, the company wasnât seeing nearly the results on eBay that it was on other marketplaces.
Enter Ryan Kistler, Schuylkill Valley Sportsâ eCommerce Manager. Ryan helped the company increase its listings on eBay. âIt really wasnât until 2014 that we began to actively sell on eBay. We now have nearly all of our 70,000 SKUs listed on eBay, but for some time we really werenât seeing the needle move.â
Kistler improved listing titles and images, but didnât see results increase.
The Solution
Schuylkill Valley Sports had implemented both the Algorithmic Repricer for Walmart and Algorithmic Repricer for Amazon, seeing nice returns using both repricers. So, it was no surprise that when Kistler heard about ChannelAdvisorâs Algorithmic Repricer for eBay, he wanted access as soon as possible.
âWorking with ChannelAdvisor Managed Services, we were able to easily setup the repricer using the same criteria and restrictrictions that we established with the other two repricers,â said Kistler.
Kistler only needs to check in on the repricer on a weekly basis. âIt runs on its own. I donât have to constantly check on how itâs doing. Once a week I review how the repricer is performing and make adjustments if needed.â
The Results
Using the Algorithmic Repricer gave Schuylkill Valley Sports the tangible results on eBay it was looking for. They were able to drive sales, rank higher in product searches and increase traffic and impressions.
âThe Algorithmic Repricer for eBay is a reliable and sustainable model to increase sales since itâs so âhands off.â After one week we saw profits increase 202%,â noted Kistler.
In addition to the increase in profits, the company saw an 84% increase in quantity sold and a 220% increase in GMV week over week using the Algorithmic Repricer for eBay.
âThe Repricer really helped with my initial goal of boosting our eBay performance. Weâre now able to move more products and do so while increasing profit,â said Kistler.
ChannelAdvisorâs Algorithmic Repricer for eBay helps sellers capture more buyers without sacrificing revenue. To learn more visit ChannelAdvisor.co.uk.
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