Digital Shelf Search Performance allows brands to measure share of search results on e-commerce sites to identify opportunities for content improvements or advertising that can lead to increased visibility and sales.
- Automate search results tracking to gain a full understanding of which products appear when consumers search on retail e-commerce sites
- Optimise your product pages based on an understanding of the keywords that drive results
- Identify advertising opportunities based on organic performance, whether that be investment in new campaigns or savings
- Monitor share of brand over time to counter competitors’ strategies
- Understand the advertising environment by determining which keywords your competitors are sponsoring and monitoring your sponsored campaigns