Your Guide to Selling & Advertising on TikTok

How much do you know about TikTok? If you’re like 48% of adults 18-29 (known as Gen Z), you may already be on it. Though similar to Instagram, Meta and Snapchat in its prevalence of video filters, hashtags and influencers, TikTok gets its allure from its cultural relevance and ability to cultivate emerging trends.

If you still haven’t added today’s most influential app to your channel mix, you may be missing out on tremendous sales potential. In this guide, we uncover must-know TikTok fundamentals, as well as advertising tips and how to get started selling to its hungry audience.