Why FMCG Brands Need to Take Advantage of Digital Transformation
The world of e-commerce is changing. New channels arise, new devices add more avenues and customers demand more from retailers than ever before. That creates an environment where price is no longer the only differentiating factor. Instead it’s now about speed, convenience, personalisation and a smooth, positive customer experience that will be shared with their networks. Smaller and more agile FMCG brands have capitalised on the online world and are eagerly competing for customers, leaving many larger organisations yet to take advantage of their digital differentiators.
In the wake of Covid-19, digital transformation is the new buzzword for FMCG businesses, but it’s not a passing fad. In our new infographic, we look at the digital transformation trends driving the FMCG industry.