What Brands Need to Consider when Transitioning Direct to Consumers

Andre Pons, Director, Brand Solution Sales at ChannelAdvisor

Original Air Date: 25 January 2018

We’ve reached a point where many branded manufacturers sell at least some products directly to consumers from their own website.

It makes sense. Brands are the product source which gives them a unique position in the world of eCommerce.

However, for many brands, the thought of eCommerce is still daunting and it can be tricky to stay ahead in this ever-changing landscape. Knowing the right eCommerce strategy and plan of execution can help elevate your Brand from the rest and drive long term growth.

View our on-demand webinar, presented by Andre Pons, Director, Brand Solution Sales at ChannelAdvisor, for insights including:

  • What the future looks like for brands in eCommerce
  • The threats facing established players
  • How to make the best of eCommerce opportunities
  • And much more!