Understanding the Digital Consumer
E-commerce in Europe is booming. Sales are expected to grow from £132.05 billion in 2014 to £185.44 billion in 2016, with overall sales in 2015 predicted to increase by 18.4%. This means that online retailers are expanding over 14 times faster than traditional brick-and-mortar stores.*
As e-commerce adoption rises, it’s getting harder to find ways to reach and interact with consumers at every stage of their increasingly convoluted digital shopping journey.
Consumers can now shop anytime, anyplace – and they demand zero-friction service, abandoning sites that aren’t meeting their expectations.
To drive relevant traffic your way, convert shoppers and generate customer loyalty, you need to get inside the mindset of today’s digital shopper.
Read our eBook for insight into:
- How, where and when consumers search and research online
- What drives consumers to do business with you
- And much more!