Turning Consumers Into Customers: Using Where to Buy to Build Better Connections and Better Data
The majority of consumers want to buy products directly from manufacturers. And it makes sense — consumers trust brands.
But what happens when it’s time to buy? Do you provide those shoppers with a seamless path to purchase (whether that’s on your site or with one of your authorised retailers)? Do you collect data along their journey to inform strategic decisions about your brand?
Or do you lose them — and all the data-driven insights they could’ve given you — to the vast internet, only to be lured by a competitor or other distractions?
Building connections between your products, your retail partners and your consumers is essential for today’s manufacturers. It’s all part of a comprehensive marketing, selling and fulfilling strategy.
In this short eBook, see how to build better connections and turn consumers into customers of your brand.