The Evolving Consumer Journey (And How To Keep Up)

The last 18 months have had a major impact on consumer behaviour – accelerating the shift to e-commerce in ways none of us expected. To be successful in this new age of retail, brands and retailers need to be meeting consumers where and how they want to shop.

Last year we charted consumer shopping behaviour trends and how consumers were adapting in the new era of Covid. One year on, we’ve conducted new research, identifying which shopping habits have remained and how consumers are browsing and shopping as we approach peak season.