The 3 Phases of a Winning Marketplace Strategy for Brands
There’s no denying that the e-commerce industry has undergone a lot of transitions in recent years. But even in the midst of so much change, one thing has remained the same: There’s never been a better time for brands to sell on e-commerce marketplaces.
Consumers often turn to brands first when researching products and planning purchases. And more often than not, they’re turning to marketplaces.
To be successful on marketplaces, there are several essential strategies your brand will need to get right. Successful brands tend to progress through three distinct phases:
- Launching successfully
- Building a winning strategy
- Defending your brand’s position
Download the eBook to learn more about each stage — along with the best practices, tools and techniques used by successful brands to win sales and beat out the competition.