Shoppable Media Best Practices for Brands: Making Your Digital Campaigns Shoppable
When consumers are ready to buy, they expect your digital campaigns to be shoppable — no matter what channel they use. And they’re not about to go searching far and wide to find you.
Shoppable media offers a way to take advantage of every multichannel selling opportunity. Essentially, anywhere you can embed a product link — from emails and digital advertising to social commerce and video content — you can make the campaign more actionable and dynamic in nature.
Are you keeping potential customers on the path to purchase?
In this eBook, we explore the rise of shoppable media as a product of shifting consumer behaviour, the types most advantageous for your brand and the channels you sell in and campaign best practices that will catapult your business to multichannel success.