Secrets to Retail Media Success: Strategies for Advertising on Amazon, eBay and Walmart
There’s no question about it. If you want to get your products in front of purchase-ready shoppers, retail media advertising is crucial. The latest stats alone are enough to warrant a full-fledged multi-channel strategy.
The only problem? As consumer demand grows, so does the competition. There are now 1.5 million active sellers on Amazon, after 389,000 new sellers opened accounts in 2021. Walmart Marketplace doubled in size following a surge of 50,000 new sellers, and eBay continues to attract highly competitive brands like Razer and Clarks.
And millions of brands and retailers are listing products on marketplaces, but the only question left is…
How can you get your listings to stand out?
That’s where retail media advertising comes in. Competing on these increasingly crowded channels may sound like an impossible feat. But with the right strategies in place, it’s possible to perform exceedingly well. Many brands and retailers have managed to increase revenue as much as 422% — simply by developing the right retail media strategies.
This quick start guide has best practices for retail media success for three of the most prominent (and promising) marketplaces for brands and retailers.