Retail Media Strategies to Help You Cut Through Growing Channel Noise
There’s more competition for consumer attention than ever before and there’s no question about it — if you want to get your products in front of purchase-ready shoppers, retail media advertising is crucial. Online sales now comprise 28.3% of retailer revenue in the UK and 18.1% in Germany — and they show no signs of slowing down, creating opportunities for businesses who wish to diversify their sales channels.
To stand out, brands must cut through the noise with a targeted advertising strategy. In this quick-start guide, we look at 5 proven best-practice retail media strategies to help you reach your goals.
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