Peak Season Consumer Shopping Trends in the Age of COVID-19
The COVID-19 crisis has accelerated many consumer behaviour trends we’ve been witnessing for years. After being forced to spend more time online out of necessity, many consumers began branching out, discovering new channels and gaining more confidence in online shopping.
But how will this affect the peak shopping season?
We polled over 1,000 active UK consumers about their shopping habits to find out how the COVID-19 crisis has impacted their behaviour and how they plan to discover and purchase products this holiday season.