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Insights from the Experts: Shoppable Media

Consumers want the ability to purchase their favourite products no matter what channel they’re using. As a brand, if you don’t provide motivated consumers with a clear path to purchase, you’ll likely lose them.

In this Insights from the Experts video, Adam Clay, Senior Strategic Account Executive at ChannelAdvisor, discusses the importance of shoppable campaigns, how to overcome competition and guide your consumer to their purchase.

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