[Forrester Report] E-Commerce Or Online Marketplace: Is Your Company Prepared To Leverage New Routes To Market?
Digital routes to market, including e-commerce and online marketplaces, now represent a third of B2B purchases, and more growth is expected. This makes the transition to winning, serving, and retaining customers through both online and offline channels an urgent strategic priority for brands.
One of the most common points of failure is not taking the time to develop a comprehensive digital sales strategy and ensuring readiness to formulate and execute it successfully.
This Forrester report delves into how brands can validate their readiness for success in digital routes to market by answering questions across seven critical factors that drive success.
Read the Forrester report now