[Forrester Report] Brands’ Success Relies On Relationships With Retailers
Brands Must Evolve From Suppliers To Partners
The pandemic has magnified the importance of digital commerce strategies. For brands, it is not all about direct-to-consumer (D2C). A significant proportion of most brands’ revenue comes via wholesale retail partners. To truly be masters of their own destiny, digital business executives must change the dynamics of their retail partner relationships, moving from supplier to business partner.
This Forrester report examines how branded manufacturers must manage D2C digital commerce alongside evolving retail partner relationships. Download it now for insights including:
- How brands must become active partners, not just suppliers
- How brands and retailers can share responsibility for customer experience
- How brands can connect direct digital and wholesale businesses to become unified organisations