Drive Sales to Your Amazon Listings with Sponsored Products

What are you doing to make sure your products stand out from the millions of other products on Amazon? What could you do to make your listings rise above the rest?

Sponsored Products is a programme that allows sellers to promote their product listings on the Amazon search results page. These ads are based on keywords that match shoppers’ search queries.

If you’re considering online ads to increase your product exposure on Amazon, Sponsored Products is a great place to start.

Read our tip sheet for insights into Amazon Sponsored Products, including:

  • Keywords
  • How they keep buyers on Amazon
  • Owning the Buy Box
  • Cost per click, auction-based pricing model