Advanced Strategies For Top-Performing PLAs
Google. Click. Buy.
In the retail world, prime shelf space is everything. And search results pages are the e-commerce equivalent to brick-and-mortar shopping aisles.
If your products aren’t showing up at the top of the Google results — or on the page at all — you’re not even a part of a shopper’s purchase decision.
To land your products at the top of a search engine results page (SERP) you need to implement the best strategies for your PLAs, the ultra-competitive, increasingly popular ads powered by Google Shopping.
Read our eBook, for insights including:
- Why PLAs are so popular
- Four components of a successful Shopping campaign
- How to make your PLAs show up and stand out
- And more!