A Guide To E-Commerce in the Mobile Era

How Brands and Retailers Should Leverage Mobile Commerce for Success

We’re living in a mobile-first world. One where consumers can browse and buy at any time. From anywhere. On any number of different devices. From smart watches to smartphones to smart cars, the sheer volume of on-the-go options for making purchases is mind blowing.

It’s almost absurd to recall that as recently as a mere decade ago, the smartphone was still considered a niche novelty enjoyed by just 22% of the population. Now, they’re everywhere. Britons are now so addicted to their smartphones that they check them every 12 minutes, with habits and buying behaviours that present some breathtaking opportunities for brands and retailers.

In this eBook, we’ll break down the latest trends and expectations impacting online sellers.

• Is a dedicated app really necessary
• 8 tips for getting your webstore mobile friendly
• How to maximise your mobile presence on marketplaces, social media, paid search, video and email