A Better Way for Brands to Manage Retail Content
With more consumers shifting online and becoming more comfortable with e-commerce than ever before, brands have had to follow suit at a rapid pace.
It is no secret that distributing and updating your product content to online channels with varying requirements can be difficult and time-consuming. If your company has experienced an increase in volume with your retailers, then you are no stranger to the additional pressures and challenges this presents to your brand.
Therefore it’s imperative to have highly detailed, accurate and optimised content on every retailer site to make sure that your products are visible to consumers during their shopping journeys.
In this eBook we’ve included best practices and recommendations about:
- Managing multichannel content
- Streamlining and optimising your product content
- Achieving visibility
- Choosing the ideal solution for your brand