12 Tips to Help Your FMCG Brand Excel in E-Commerce
Consumer behaviour has changed dramatically over the past 18-months and that’s having a direct impact on e-commerce for FMCG. Consumer demand for the best products and prices was on the rise, coupled with an insatiable need for choice and convenience, which has been a perfect storm for FMCG brands.
Exciting opportunities are presenting themselves for FMCG brands. From new channels, devices and marketplaces, there are many avenues for capturing new customers, but these can present challenges to larger brands. So, how can you succeed in this developing world of e-commerce? We’ve put together a few helpful hints and tips to help you thrive.
Download the eBook to learn more about how:
- You can make the purchasing journey easier for your consumers
- You can connect with more customers
- Do more with digital marketing