ChannelAdvisor supports more than 300 marketplaces globally. But if you’re like us, you’re always looking for more! Emerging marketplaces provide a way to get your products in front of more audiences in a targeted way.
We recently hosted two webinars detailing six emerging marketplaces in Europe and North America that offer simple setup, manageable partner requirements and immense potential. Missed the webinars? Watch them on demand (Emerging Marketplaces: Optimise Your E-Commerce Strategy for Europe or North America) or review the marketplace profiles below to get started today.
European Emerging Marketplaces
Douglas is Europe’s premium beauty platform with 2,000 stores in 26 markets. Its partner program is present in Germany, Austria, France, Poland and plans to expand to the Netherlands. Douglas works with both brands and retailers who are registered or have a warehouse in the European Union. Partners must have German content and offer free shipping and returns.
Categories of interest: beauty & personal care, OTC pharmacy, health & supplements, home & living, jewellery & accessories
The marketplace attracts three different audiences, including long-term customers (primarily middle-aged women preferring luxury brands), occasional shoppers (younger consumers preferring premium brands) and seasonal buyers (shoppers interested in popular brands and sets).
Joom is a mobile cross-border marketplace that operates in more than 190 countries and actively uses social media influencers to promote sellers’ products. Joom aims to make cross-border trade simple with free product description translation and free customer support. Partners must be a legal entity in EMEA and have a fulfilment time of less than three days.
Categories of interest: fashion, health & beauty, home & garden, electronics & home appliances, jewellery, sports
Joom receives up to one million orders per day, and 95% of these transactions come from the mobile app. Europe is Joom’s biggest market, accounting for 60% of sales primarily in Germany, UK, France, Italy, Spain and Poland. Plus, Joom allows sellers to connect directly with influencers based on their region, style and interests. From there, customers can buy directly from influencers’ posts, which have demonstrated a 187% increase in conversion.
Kaufland.de is one of the largest and fastest growing marketplaces in Germany. With extensive investments in search engines, Kaufland.de is highly visible on Google, comparison sites, display ads and email marketing. The marketplace offers external marketing as part of its monthly subscription, as well as seller and first-level customer support.
Categories of interest: home & living, garden & DIY, consumer electronics, fashion, sports & outdoor
Kaufland.de has experienced an average annual sales growth of 88% in the past five years, far outstripping the industry average. It hosts 32 million site visitors per month and has shown incremental growth and high average cart size. Plus, no upfront investment is needed and there is no cancellation period.
North American Emerging Marketplaces
4. MyUS Marketplace
MyUS Marketplace allows you to reach international audiences without the headache of logistics. For consumers around the world, it’s a way to access quality US products with affordable, and reliable delivery. Simply provide a product feed, fulfil orders and ship to a facility in Sarasota, Florida, where they handle the international packaging, export documentation and shipping.
Categories of interest: mens & womens fashion, health & beauty, vitamins & supplements, toys, electronics, baby gear, kids clothing, home goods, automotive, video & PC gaming
MyUS Marketplace is present in more than 220 countries and territories, handles all logistics on your behalf and provides risk mitigation to reduce exposure to international fraud. Plus, it’s easy to integrate in about one week with dedicated onboarding support. It’s also free to list — no monthly fees!
5. The Bay
The Bay is the largest and oldest department store in Canada with a purpose of helping Canadians live their best style of life. With an ever-changing landscape of contemporary brands The Bay is creating the ultimate one-stop-shopping destination for all customers’ lifestyle needs. Ideal sellers are brands that can ship directly to customers in Canada and carry an elevated and unique assortment of products.
Categories of interest: fashion, beauty, kids/toys, home, footwear, jewellery, accessories, handbags, food & drink, pets, sporting goods, fitness, outdoors, books & stationery, electronics & tech, gifting & occasions, health & wellness
Thebay.com is the sixth largest website in Canada with over five million site visits per week and $1 billion in digital sales in 2021. And it’s on its way to further growth in the next few years.
6. Walmart Marketplace Mexico
Walmart Marketplace Mexico is the third branch of Walmart marketplaces behind Walmart Marketplace US and Canada. It attracts urban consumers with mid-level income who are seeking value. Walmart has been present in Mexico for more than 30 years, and it invests heavily in omnichannel infrastructure and cross-border strategy. Walmart Marketplace Mexico is ideal for sellers with an existing Walmart US account and a compelling catalogue in Spanish.
Categories of interest: beauty, kids & toys, fashion, home, footwear, food & drink, pets, sports, equipment & outdoors, books & stationery, electronics & tech, gifting & occasions, health & wellness
Walmart Mexico has already experienced tremendous growth with 171% year-over-year e-commerce sales growth. It is currently the #3 website in Mexico with 27 million site visits monthly. Fifty-two percent of Mexican shoppers make purchases from the US, and 95% of them prefer to purchase in their local currency.
Ready to grow with these emerging marketplaces or any of the 300+ channels we support globally. Request a demo today. Or learn more in our Emerging Marketplaces: Optimise Your E-Commerce Strategy webinars for both Europe and North America.