Festive decor is now on the shelves, people are making plans for gatherings and some even have their shopping well underway. That means it’s too late to make adjustments to your Q4 tactics or festive e-commerce campaigns…right?
Not exactly. There’s still plenty you can do to manage the festive rush and ensure a smooth season. Our ChannelAdvisor Managed Services experts put together a list of “quick hits” to help you tie a bow around your 2022 festive efforts.
10 Last-Minute Festive Planning Tips
You may have gotten a head start this year in anticipation of festive challenges like supply constraints and economic pressures. Or maybe the season got ahead of you and now your team is scrambling for festive e-commerce best practices. Regardless, we recommend these quick tips to help you tie up loose ends as the festive season approaches.
Ensure Stock for Fulfillment Services
If you work with a third-party fulfilment service like Fulfilment by Amazon (FBA) or Walmart Fulfilment Services (WFS), you should be in the process of stocking them with plenty of your top-selling items for the holiday. Ensure adequate supply now so you don’t have to spend money or increase stress rushing later.
Identify and Publicise Your Last Ship Date
Calculate your last possible ship date to ensure delivery by December 25. Pair this with your shipping carrier’s last send dates and make it clear to customers so there are no surprises.
Account for Lead Times
Review your on-time delivery metrics, and assess whether or not you need to adjust lead times for fulfilment and delivery.
Keep tabs on inventory and listings to prevent overselling, especially on Amazon, resulting in frustrated customers. Implement a “supply buffer” so you always have some stock on hand.
Avoid Big Changes
Now is not the time to be trying something new. Avoid big changes in your e-commerce setup, including pricing strategies and product description page setups. Instead, adopt an “all hands on deck” approach that highlights your biggest strengths and doubles down on advertising and promotions.
Know Your Deadlines
Anticipate marketplace cutoffs for adding new products to the site. Adjust accordingly and list all your items as soon as possible.
Set Up Critical Data Monitoring
Make sure reliable monitoring is in place for your feeds, quantity/price updates, orders, listing errors and top-selling items. That way, you can stay focused on urgent needs and the bigger seasonal picture when you’re in the thick of festive selling.
Double-Check Promotional Pricing
Double- and triple-check any promotional pricing you have scheduled through a deal planner or promotional fields. Check pricing is correct and dates are formatted correctly. Make sure to allot extra time for your feeds on marketplaces that have longer processing times.
Boost Last-Minute Advertising
Go big! Plan to boost your advertising and retail media spend in the final weeks before Cyber 5 and Christmas. This is also an appropriate time to increase your budget caps.
Watch Marketplace KPIs
Keep a sharp eye on your marketplace KPIs to avoid suspension during Q4.
The Time Is Now
This is what you’ve been waiting all year to execute. Make sure your program is all buttoned up to not only put your best foot forward among digital shoppers, but also ensure the best turnout at the end of the 2022 festive season.
Need help? ChannelAdvisor Managed Services leans on decades of festive planning expertise to help e-commerce brands and retailers get ready for the biggest selling season of the year. Contact us for guidance and a more confident approach to your Q4 sales.