A lot happened in 2019 for e-commerce.
Google improved Shopping Actions, Amazon hit a new record for Prime Day and Checkout on Instagram ushered in a whole new way to shop on social media.
It was a lot to keep up with, but many sellers still took the industry changes in stride. Some even managed to increase YOY revenue and improve data feeds. These brands and retailers know what to expect, and are able to evolve along with the industry.
But what, exactly, are they doing differently?
As we near the end of 2019, it’s time to take a look back and see what thriving e-commerce companies have to say about the different ways they leverage the ChannelAdvisor platform. We regularly survey brands and retailers — from small businesses to sellers at the enterprise level — selling across a range of categories, from automotive to electronics (and many more in between).
Their responses were telling, and offer some solid ground to use when benchmarking your own progress heading into 2020.
And so, without further ado, here’s a quick recap of the biggest takeaways from this year’s survey results.
Successful sellers are listing more products with less effort
In one recent survey, 96% of brands and retailers agreed that ChannelAdvisor is key to listing more products across multiple marketplaces — while simultaneously improving inventory management. In other research, 92% of our customers expressed similar sentiments about the process of managing inventory on Google Shopping.
As one e-commerce account manager describes it:
“ChannelAdvisor makes it simple to select the items to publish in Google Shopping, to manage their availability and to manage the orders…all through one simple solution.”
Another marketplace manager added that the platform “translates our internal database of products onto multiple platforms” and “enables us to import and update orders from these multiple platforms.”
They’re increasing sales and maximising investments
It’s one thing to stock and sync inventory with ease. It’s another to sell it. For many brands and retailers, ChannelAdvisor provided the edge needed to increase sales on some of the world’s most competitive e-commerce channels.
100% of surveyed customers say:
- their sales have increased up to 25% since launching on Google Shopping
- ChannelAdvisor has helped boost their Return on Ad Spend (ROAS) by up to 25%
- working with ChannelAdvisor helped them boost sales up to 25% during the peak holiday shopping season
And they did it all while saving valuable time and resources
Using the ChannelAdvisor platform helped 86% of surveyed sellers save time and resources, freeing them to focus on growing other key areas of their businesses.
“ChannelAdvisor is a great tool to do massive amounts of work with minimal resources and staff,” explained an IT controller at a small retail company.
Based on the excerpts above, it would be easy to assume the sellers represented in these surveys have had the e-commerce “game” figured out from the start. In fact, several admitted to taking wrong turns and learning tough mistakes before they finally landed on the right solutions for their companies.
“We moved to ChannelAdvisor from a smaller partner who was unreliable, had frequent outages and was slow to innovate,” commented one CEO.
Wondering what more you can do to set the stage for success in 2020? Our e-commerce experts are happy to help. Request a demo to see the ChannelAdvisor platform in action and talk to a consultant about your biggest challenges.