The perfect fit for FitMyCar: Expanding to International Marketplaces with ChannelAdvisor

3 March, 2020

Marketplaces Amelia Erskine By Helen de Souza

Being optimally present on marketplaces is more important than ever for e-commerce success. Modern and empowered consumers are becoming more stringent in their buying decisions, becoming savvier in the ways they shop online. Their buying decisions are made across many platforms and it is crucial to building trust and gaining recognition in the digital landscape. This is where marketplaces have thrived as a trusted shopping platform. Brands need to position themselves professionally on marketplaces to capture consumers where they are making their purchase decisions. FitMyCar has found its footing and expanded internationally with the integration of the ChannelAdvisor solution for marketplaces, using the tools and resources to successfully navigate the e-commerce industry. Read on to find out how.

The Melbourne based brand FitMyCar found themselves ready to scale their e-commerce business after seeing remarkable growth in a 12-month period. Founder James Tinsley reported that they had experienced 300% growth from June 2016 through to June 2017. “In order to remain successful, we knew we needed a solution provider to support us.” 

Tinsley recognised the opportunity to optimise his business operations and focus his resources towards powerhouse marketplaces such as eBay. Integration with ChannelAdvisor gave FitMyCar the ability to establish their eBay strategy and management, as well as deliver strong foundations and processes throughout multiple marketplaces to achieve rapid growth on an international scale. They were also able to launch in the US and saw an immediate lift with 70-80% projected growth.

“Everyone should reconsider their approach to it if they haven’t already. If you’re already in marketplaces, it’s a much easier process if you invest in the technology to help you. We never did that, and as a result, we spent a lot of extra time dealing with management and things weren’t getting done. We should have done this a long time ago.” – James Tinsley, Founder of FitMyCar. 

 “After optimising our eBay listings with ChannelAdvisor we saw a 10% uptick in revenue per month,” says Tinsley, “these were very simple processes through their Marketplace Solutions.” There were a few key elements that were developed and improved that FitMyCar attributed to their growth. To read more about what the ChannelAdvisor Marketplace Solutions platform achieved for FitMyCar, read the full Case Study here. 

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