Year in Review: Our Most Popular Resources of 2021

21 December, 2021

A quick glance of our most popular blog posts and webinars reveals that our readers are particularly interested in Amazon, customer behaviour, ChannelAdvisor product releases, and retail media.

We’ve listed our top ten resources from 2021 below in case you missed any. Take a few moments to examine, gain insights, and remain up to date on current industry trends and concerns. Let us know what you’d like to learn more about in the coming year and before you go, what data would you find most useful in achieving your business objectives in the next year? Send us a quick email so we can prepare content to help you grow and achieve more in 2022!

  1. [Webinar] The New Era of Digital Marketing: Must-Know Retail Media and Social Commerce Trends

This webinar featured digital marketing experts from Amazon, Google as well as ChannelAdvisor who offered insight to the trends driving digital marketing today as well as tips how brands can adapt their digital marketing strategies to the ever-evolving environment

  1. [Forrester Report] How Brand Manufacturers Can Manage Messy Online Marketplaces

As many brands continue to invest in marketplaces to capture some of their fast growth, insights in this report offer key data points on the risks associated with these marketplaces as well as key strategies into how brands can take control of their identities across online marketplaces.

  1. [eBook] Secrets to Retail Media Success: Strategies for Advertising on Amazon, eBay and Walmart

How can you get your listings to stand out? This quick start guide has best practices for retail media success on three of the most prominent (and promising) marketplaces for brands and retailers.

  1. [Tip Sheet] Is It Time to Upgrade Your E-Commerce Software?

The right technology is critical to keeping up with the rapidly evolving landscape of e-commerce. Use this checklist to evaluate your options with confidence.

  1. [Blog] Clicking With Consumers: Gaining the D2C Advantage

This post tackles the opportunities and challenges that brands face as they navigate the journey to D2C. Arlando Velho, Strategic Account Director for Brands, EMEA at ChannelAdvisor shared tips on how brands can boost their D2C model. 

  1. [Report] CMO REPORT: UK Brand Insights 2021

In collaboration with research firm CensusWide, we surveyed over 300 Chief Marketing Officers (CMOs) at UK Brands Selling Online. This report offers insight from the CMOs on their reaction to changing consumer behaviour due to COVID-19 and Brexit and how their brands’ approach to (and investments in) D2C has changed.

  1. [Webinar] Navigating Consumer Behavior: 2021 E-Commerce Trends and Forecasts

Greg Ives and Bradley Hearns shared the results of our August 2021 survey of more than 5,000 active shoppers across the US, UK, France, Germany and Australia. 

  1. [Webinar] How to Effectively Sell to the US Market

Selling into the US can be a lucrative opportunity. Led by internal client strategy experts, this webinar provides insights on important factors brands need to know as you expand or grow your e-commerce efforts in the US. 

  1. [Blog] Seller Fulfilled Prime: Updated Learnings Regarding Amazon’s New Delivery Speed Metrics

One of our internal Amazon experts broke down the meaning of changes to Amazon’s Seller Fulfilled Prime delivery requirements and provided recommendations to navigate the update, improve metrics and avoid suspension from the program. 

  1. [Blog] How to Improve Your Amazon Order Defect Rate (ODR)

This post tackles a top metric of concern for every Amazon seller: the Order Defect Rate (ODR), with tips to understand the primary drivers of ODR, tactics to improve it and advice to handle periods in which it may be at risk of increasing. 

Want to stay on top of the latest news and trends in the future? Subscribe to our blog! Our experts and partners regularly contribute insights to keep you current on all the happenings in e-commerce. 


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