The effects of Covid-19 are continuing to make their mark on the retail industry. As we enter a new phase in the pandemic, it’s never been more important to understand where consumers are spending their time and money.
In May we charted consumer shopping behaviour at the height of lockdown with consumers demonstrating a strong willingness to embrace new digital channels to meet their needs. In June we analysed consumer sentiment one week after shops reopened, exploring whether these digital preferences had remained or it was “business as usual.”
Now, as the industry prepares for the festive peak season, we bring you the third instalment of our Consumer Shopping Trends in the Age of COVID-19 research where we uncover how consumers are feeling 6 months into the pandemic.
We polled 1022 UK shoppers to find out where and how they’re shopping – and how they plan to spend their money in the future.