Barbara Riccardi

Posts by Barbara Riccardi

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Shoppable Media: The Power of a Partner Programme Today, every channel is an e-commerce channel. Shoppable media has made it possible to turn TikToks into sales and website…
2023 E-Commerce Series: Increase Product Visibility and Shoppability (Part 2) This is the second in a three-part blog series on the 3 Global E-Commerce Tactics to Address for Success in…
2023 E-Commerce Series: Adapting to Changing Consumer Behavior (Part 1) This is the first in a three-part blog series on the 3 Global E-Commerce Tactics to Address for Success in…
E-Commerce Calendar 2023: Essential Dates for January-June In the busyness of holiday campaigns and end-of-year wrap-ups, it’s tempting to leave 2023 planning on the backburner. But a…
A Look Back on 2022 + What’s to Come in 2023 The last three years of e-commerce have been anything but predictable. First, there was the pandemic, sending demand skyrocketing and…