Retail Media Strategies to Boost Sales and Product Visibility: The Rise of Retail Media

3 June, 2022

Digital Marketing hiral.patel@channeladvisor.com By ChannelAdvisor

This is the first instalment in our weekly blog series on retail media. Check out the second and third instalments in this series.

Are you currently selling on marketplaces and searching for a way to improve your overall performance through advertising?

Search no more. This blog series will help you navigate the retail media landscape, provide you with a robust strategic action plan and finally dive into three of the most prominent (and promising) e-commerce players within the advertising space: Amazon, eBay and Walmart.

Retail Media Is Rapidly Growing

In the past few years, retail media has been increasingly popular within e-commerce and it has enabled retailers and brands to meet consumers near the end of the online journey: the point of purchase. Especially in the last year, retail media has played a crucial role due to the rise of e-commerce and it shows no signs of slowing down. In 2021, digital retail media advertising spending in Europe stood at nearly €8 billion and is projected to triple by 2026, reaching an estimated €24.8 billion

UK retail media revenues are growing by 10% year over year. There has been an explosion of social media partnerships among RMNs like Tesco, Asda, Sainsbury’s, Morrisons, and Boots as well as cross-channel promotion (including offline) from loyalty cards.

The only problem? As consumer demand grows, so does the competition. 

Where there’s a will, there’s a way to list products on marketplaces. And millions of brands and retailers are doing just that. The only question left is…

How can you get your listings to stand out? 

This is when retail media advertising comes into play. But how can you be competitive on these increasingly crowded channels? The answer is easy, but the execution is difficult: You need to become extremely strategic. 

By having the right strategies in place, it’s possible to perform exceedingly well and boost your business opportunities — many brands and retailers have managed to increase revenue as much as 422%, simply by developing the right retail media strategic plan. 

Ready to learn about those proven strategies for advertising on marketplaces? Continue the journey with us and stay tuned for the second blog in this series coming next week. 

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