If there’s one thing the internet has done for brands, it’s this: Products are more visible, to more people, than ever before.
And therein lies the challenge.
With so many options for selling online, it can be difficult to determine which e-commerce channels will prove most profitable for your products. Should you focus on selling direct-to-consumers (DTC)? Or would it be better to prioritise relationships with retailers? How can you set better parameters around digital sales of your goods? And how can you possibly keep close tabs on the hundreds of thousands of distributors potentially selling your products across all kinds of online channels?
Without a clearly defined digital commerce strategy, it can be all too easy to lose market share or watch products become devalued due to unwieldy distribution.
What’s a brand to do?
Thankfully, Forrester offers some valuable guidance in its latest report for brands.
Researchers have outlined the fundamentals you’ll need to develop an effective digital commerce strategy — the kind that can help ensure your products will maintain market share in the ever-evolving e-commerce landscape.
In this report, you’ll get research-based insights on pressing questions, such as:
- Which distributors does your brand really need?
- Which distribution channels should you be most wary of?
- What should you factor in when deciding where and when to distribute your products online?
- What are the pros and cons of each option, from wholesale to DTC to drop shipping?
Download it in full for a checklist of tactical questions to answer, common mistakes to avoid and danger zones to be aware of: