It’s one of the biggest shopping holidays of the year. And for many brands and retailers, it can be among the most profitable. But how do successful companies ensure their products stay in front of purchase-ready shoppers throughout the Cyber 5? Which strategies are proving to work best, and what really needs to happen to set new sales records? The following success stories offer some strong clues for what brands and retailers can do to help surpass revenue records this season.
Doubling demandÂ
The obstacle:
With a large product catalogue and just one person to manage it all, staying up-to-date across marketplaces and digital marketing channels had become unsustainable for ASICS. The e-commerce team needed a new way to target shoppers and drive demand.
The solution:
ASICS teamed up with the ChannelAdvisor Managed Services specialists for guidance on new marketplaces and digital marketing strategies.
The results:
The sports footwear brand reported that it experienced its most successful Cyber 5 festive season ever.
In fact, demand more than doubled, and year-over-year growth swelled by 150%
| “We just kept crushing goal after goal.” | “I can’t even imagine what it would be like without ChannelAdvisor.” |
| Kyle Boucher
Senior Manager, Demand Generation, ASICS |
Rebekah Darsch
E-Commerce Marketplace Manager, ASICS |
Setting new records
The obstacle:
For this multi-brand clothing company, it was becoming increasingly important for consumers to see in-store stock information the moment they searched for products on Google. But simply launching local inventory ads wasn’t enough. To make those ads effective, stores needed a reliable way to feed timely, accurate data to the search engine.
The solution:
While working with ChannelAdvisor Managed Services for Digital Marketing, the company turned to feed management — a specialised tool that transforms raw product data to meet the exact specifications of Google and other channels. They also tested different smart bidding strategies, expanded Showcase Ads and worked closely with Google on best practices.Â
The result:
According to the company, Cyber 5 sales for both of the company’s brands skyrocketed. Compared to sales from the previous year, revenue increased:
|
↑69.5% Global Clothing Brand |
↑84.9% International Apparel Merchant |
Increasing YoY revenue
The obstacle:
As a major manufacturer of home goods, this brand was in need of a proven strategy for boosting site traffic and increasing sales.Â
The solution:
Together with ChannelAdvisor Managed Services for Digital Marketing, the company tested different advertising formats, expanded campaigns and increased Google Shopping investments.
The results:Â
The company reports that its year-over-year revenue increased nearly 66% during Cyber 5.
Looking to achieve similar results?
ChannelAdvisor Managed Services teams regularly help brands and retailers set new revenue records — and we can do the same for you. Discover how our unique mix of e-commerce expertise and specialised technology can help you exceed your goals this holiday shopping season.
