Laura Lane

Laura Lane

Laura is a Senior International Marketing Manager for ChannelAdvisor. She's passionate about global e-commerce and loves researching and writing about the latest trends from the UK, China, Australia and more. Based in Ireland, Laura loves walking Mylo (the family dog), reading and cooking.

Posts by Laura Lane

Digital Marketing Laura Lane

Future Proofing Your Digital Marketing Strategy in an Era of Constant Change

Learn what retail media and social commerce strategies will help you win in an era of new marketplaces and...

Read time: 5 minutes
Digital Marketing Laura Lane

The New Era of Digital Marketing: Important Trends for 2022

There's more competition for consumer attention than ever before. In our recent The New Era of Digital...

Read time: 6 minutes
Industry Trends Laura Lane

CMO Insights: How Top Brands Navigated 2021

The retail industry is coming out of a tumultuous 18-months. Online brands have seen major changes in...

Read time: 2 minutes
Marketplaces Laura Lane

Home and Garden Brands: Have You Considered These Marketplaces?

The past 18-months has seen an increase across all industries of consumers making purchases online, the home...

Read time: 5 minutes
Brands Laura Lane

Brands: Monitor These Four Areas to Help Maximise Retailer Performance

As a brand, building a strong relationship with your retailers offers a massive opportunity when it comes to...

Read time: 5 minutes
Digital Marketing Laura Lane

Are you using these tactics to get the most from your Amazon Advertising?

Sales on Amazon rose by a remarkable 51% last year. But keeping apace with the increased shopping habits,...

Read time: 3 minutes
Marketplaces Laura Lane

[Forrester Report] How Brand Manufacturers Can Manage Messy Online Marketplaces

How can you capture more marketplace sales while protecting your brand? Forrester’s recent report provides...

Read time: 3 minutes
Marketplaces Laura Lane

Insight from the Experts: Optimising your Brand on Zalando

Achieving selling success on Zalando through these helpful insights from our...

Read time: 4 minutes
Brands Valentin Bayard Laura Lane

Retailer Performance: Improving Pricing and Promotion Performance With Brand Analytics

The right data can empower you to optimise your retailer channels. In this blog we’ll discuss pricing,...

Read time: 9 minutes
Brands Laura Lane

Is Your Brand Using These 3 Strategies for Success With Retailers?

From monitoring product listings to keeping track of pricing and promotions, plus many more tasks in between,...

Read time: 5 minutes
Marketplaces ChannelAdvisor Laura Lane

Preparing Your Marketplace Business for the Holidays During a Global Shipping Crisis

The effects of Covid-19 have heavily disrupted supply chains and have ignited a global shipping crisis. As a...

Read time: 5 minutes
Brands ChannelAdvisor Laura Lane

Clicking With Consumers: Gaining the D2C Advantage

The COVID-19 crisis brought monumental shifts to retail and placed the customer front and centre of the...

Read time: 6 minutes
Brands Valentin Bayard Laura Lane

Retailer Performance: Capturing Your Share of the Digital Shelf with Brand Analytics

The first step to capturing your share of the digital shelf is monitoring to yield information that brands...

Read time: 8 minutes
Brands Valentin Bayard Laura Lane

Retailer Performance: How Brands Can Increase Retailer Revenue With Analytics

Learn how brands can use analytics to improve retailer performance, drive more sales and increase market...

Read time: 5 minutes
Industry Trends Håkan Thyr (Fruugo) Laura Lane

Act Now to Adapt to New EU VAT Reform

In July 2021, the European Union will be overhauling e-commerce value-added tax (VAT) regimes, fundamentally...

Read time: 7 minutes
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