Managed Services for Amazon Advertising

Managed Services for Amazon Advertising

Where Managed Services for Amazon Advertising is designated in a SOW, ChannelAdvisor will provide the following Services directed toward assisting Customer with marketing and advertising activities via Customer’s Amazon third-party (“3P”) and/or first-party (“1P”) advertising services Portal(s), in accordance with the scope detailed in the SOW:

The Services shall include:

  1. Unless otherwise provided in the SOW, the Services shall be performed for one (1) individual 3P and/or 1P Customer Portal. “Portal” means a third party site that is supported through the ChannelAdvisor platform and used to submit product data. For purposes of this SOW, the term Portal is included in the definition of “Network Site,” as that term is used in the MSA.
  2. Ad Targeting.
    1. ChannelAdvisor will utilize multiple strategies to create and implement keywords targeting Amazon consumers via the applicable Customer Portal(s).
    2. ChannelAdvisor will work with Customer to develop and add a list of ASIN’s (which contain products available for purchase) to target ads and display an ad for this given set of ASIN’s. Unless otherwise provided in the SOW, ChannelAdvisor will assist Customer with the set-up and configuration of up to 250,000 active ASINs. “ASIN” refers to the 10-character Amazon Standard Identification Number that Amazon.com (and/or its partners) assigns to products offered for sale by Customer on the Amazon marketplace(s).
  3. Bid Management. ChannelAdvisor will adjust bids (i.e., the cost-per-click or “CPC” bid in the applicable Customer Portal(s)) to assist in furthering Customer’s business objectives.
  4. Budget Setting and Management. ChannelAdvisor will work with Customer to define an amount of advertising expense (budget) that Customer is willing to spend over a certain time period and implement the respective stated budgets in the applicable Customer Portal(s).
  5. Campaign Development.  ChannelAdvisor will architect a campaign structure to align with Customer dynamics, including but not limited to budget, profit margin, pricing, and inventory data.
  6. Keyword Management.  ChannelAdvisor will utilize a variety of different methods to create effective keywords that target qualified consumers to direct back to Customer’s website.

Services Requirements. ChannelAdvisor’s performance of the Services is subject to Customer’s ongoing fulfillment of the following requirements to ChannelAdvisor’s reasonable satisfaction:

  1. Customer must have a basic understanding of Amazon. Customer is responsible for opening and maintaining in good standing all necessary Amazon accounts and agreeing to, and complying with, all applicable Amazon requirements.
  2. Customer must dedicate the effort and personnel necessary to utilize the Services and perform its respective obligations in a timely manner.
  3. Customer may also be subject to additional terms and conditions should Customer choose to use content, software, or APIs provided by third parties.
  4. Customer must provide all hardware and connectivity necessary to gain access to and use the ChannelAdvisor Platform Report functionality.
  5. Services will begin when Customer provides ChannelAdvisor with inventory data that meets ChannelAdvisor’s specifications or approval, or fourteen (14) days from the SOW Effective Date, whichever comes first. Customer must be able to meet the applicable Amazon minimum data requirements by providing up to three (3) inventory files to ChannelAdvisor.
  6. If Customer would like to utilize ChannelAdvisor’s APIs, then Customer is responsible for integrating with ChannelAdvisor’s API. All documentation is provided via the ChannelAdvisor Developer Network Google Group/Forum (http://developer.channeladvisor.com) and any technical support or questions should be directed to https://community.channeladvisor.com or by emailing support@channeladvisor.com.
  7. Customer shall set up the applicable payment processing (i.e., PayPal account) and fulfillment accounts and provide processing account guidance as needed.
  8. Customer is responsible for the design and identification of SKUs for its promotional and marketing materials.
  9. Order integration with the ChannelAdvisor Platform is recommended where applicable, but not required, for the Services.

Grant of Rights; Disclaimers.  Customer grants to ChannelAdvisor all rights (to the extent it can) necessary for ChannelAdvisor to perform Services on behalf of Customer, including but not limited to, the right to access Customer’s applicable Amazon accounts and Portal(s) as needed to retrieve and post information in furtherance of the Services, and to order advertising placements on Amazon.  Customer must submit Customer’s advertising budget guidelines to ChannelAdvisor in writing prior to the first day of the applicable month in which the budget is to be used.  If the guidelines are not timely received, ChannelAdvisor is authorized to continue incurring costs to avoid disruptions to Customer’s advertising campaigns and will use reasonable judgment in managing those costs. Customer acknowledges and agrees that the cost of placing advertisements on Amazon is not “fixed” and is affected by factors beyond the exclusive control of either party. ChannelAdvisor will use commercially reasonable efforts to manage Customer’s advertising in accordance with Customer’s budgetary guidelines. ChannelAdvisor is not responsible for third party advertising costs that exceed Customer’s budgetary guidelines. If advertising costs materially exceed Customer’s budgetary guidelines for three (3) consecutive months and are not otherwise authorized by Customer, Customer may, as its sole and exclusive remedy, terminate this SOW upon at least thirty (30) days prior written notice to ChannelAdvisor, with the notice to be provided at least ten (10) days following the end of the month at issue. IN ADDITION TO ANY WARRANTY DISCLAIMERS IN THE MSA, CHANNELADVISOR MAKES NO WARRANTY OR REPRESENTATION WITH RESPECT TO THE EFFECTIVENESS OF ADVERTISING MANAGED BY THE TECHNOLOGY, AMAZON RANKING AND PENETRATION ON AMAZON.

Additional Managed Services for Amazon Advertising – 1P Only

Where Managed Services for Amazon Advertising for 1P is designated in a SOW, and the total Ad Spend under the SOW is at least $25,000.00 (or the applicable currency as designated in the SOW) per monthly period, ChannelAdvisor will provide the following additional Services detailed in the chart below, directed toward assisting Customer with marketing and advertising activities via Customer’s Amazon 1P advertising services Portal(s) on Customers’ behalf, in accordance with the scope detailed in the SOW.

Unless otherwise provided in the SOW, Services shall apply to one (1) individual Amazon Vendor Central account. Customer authorizes ChannelAdvisor to access its first party Portal account(s), as needed, and accept any applicable terms on Customer’s behalf if necessary to provide the Services.

The total monthly Ad Spend Tier indicated in the SOW shall determine whether the scope of the Services falls under Column 1 or Column 2. For example, if the SOW indicates that the first tier is at least $25,000.00 per monthly period (or 25,000.00 in the applicable currency under the SOW), the scope of Services shall fall within Column 1; if the first tier is greater than $85,000.00 (or 85,000.00 of the applicable currency under the SOW), then the scope of Services falls within Column 2.

Services Description (Included for All Ad Spend Tier in excess of $25,000.00* per monthly period)

Column 1

Column 2

Services Included for Ad Spend Tier between $25,000.00 and $85,000.00 per monthly period

Services Included for Ad Spend Tier greater than $85,000.00 per monthly period

Business Reviews. ChannelAdvisor provides a designated number of business review presentations per annual period. Unless otherwise provided in this chart or the SOW, these reviews will delivered to Customer virtually to communicate the performance and the strategic vision of the program. Up to two (2) business reviews per annual period, to be delivered virtually. Up to four (4) business reviews per annual period, to be delivered virtually or onsite (any onsite presentations shall be agreed upon and scheduled in advance by the parties).
New Item Setup. ChannelAdvisor will utilize proprietary best practices and the ChannelAdvisor Platform to compile data in accordance with Customer’s first party Portal account(s). Such activities may include, but are not limited to:

  • Template Mapping: ChannelAdvisor will map Customer’s data appropriately to the applicable first party Portal template. In the event of data gaps, Customer will provide additional product data as requested by ChannelAdvisor.
  • Upload and Troubleshooting:  ChannelAdvisor will upload Customer inventory data to the first party Portal accounts(s) via the ChannelAdvisor Platform. In the event of errors/rejection, ChannelAdvisor will research error and provide recommended solution. Customer will provide additional information as requested in order to aid in resolving errors.
  • SKUs.  ChannelAdvisor will assist Customer with the set-up and configuration for a designated number of active SKUs (i.e., those designating at least one available item for purchase) per calendar quarter.
ChannelAdvisor will set-up and configure up to 500 active SKUs per calendar quarter. ChannelAdvisor will set-up and configure up to 1,000 active SKUs per calendar quarter.
Content Optimization. ChannelAdvisor will utilize proprietary best practices and the ChannelAdvisor Platform to enhance current product listing pages to drive results and maximize product visibility. Such activities may include, but are not limited to:

  • Existing Listing Audit: ChannelAdvisor will review Customer’s current product data that appears on the applicable first party Portal accounts (s).
  • Suggested Enhancement: Upon review of Customer’s product data, ChannelAdvisor will use proprietary best practices to generate a list of recommended changes to product data.
  • Implementing Changes: ChannelAdvisor will work within the first party Portal account(s) on Customer’s behalf to implement updates to the product data.
Provided once per calendar quarter. Provided once per calendar month.
Design Content.  Where applicable, ChannelAdvisor will utilize proprietary best practices and the Customer’s first party Portal account(s) to adjust design elements of Customer’s product listings. Such actions may include, but are not limited to:

    • A+ Content Consultation: ChannelAdvisor will recommend usage of and/or changes to existing A+ Content on the Amazon marketplace. “A+ Content” is a tool utilized on Amazon Vendor Central™ to enhance content and product detail for potential buyers.
    • ChannelAdvisor will leverage Customer’s existing content assets, including but not limited to, images and detailed product descriptions. Any additional fees associated with the creation or implementation of A+ Content are the sole responsibility of customer.
ChannelAdvisor will provide A+ Content Consultations up to two (2) times per calendar quarter. ChannelAdvisor will provide A+ Content Consultations up to five (5) times per calendar quarter.
Promotions and Merchandising. ChannelAdvisor will utilize proprietary best practices to optimize the performance of Customer’s Portal account(s). Such actions may include but are not limited to:

  • Promotional Guidance:  ChannelAdvisor will provide guidance to help Customer leverage promotions to drive results.
  • Promotions and Deals: ChannelAdvisor will work with Customer to identify, recommend, and implement promotional and pricing/deal opportunities. ChannelAdvisor will submit approved promotions/deals via Customer’s Portal account(s) on behalf of Customer and monitor their performance.
  • Coupons: ChannelAdvisor will work with Customer to identify, recommend, and implement coupon offers to promote Customer’s products. ChannelAdvisor will submit Customer-approved coupon offers via the applicable Portal account(s) on behalf of Customer and monitor their performance.
Included Included
Operational Compliance. ChannelAdvisor will monitor the operational compliance data applicable to Customer (including reporting covering key operational areas based on Customers third party Portal activity) and notify Customer of concerns and recommended changes to any processes. Customer has the sole responsibility to take action on the recommended changes. Included In addition to recommendations, ChannelAdvisor shall provide a monthly report.

*Or the applicable currency as designated in the SOW.