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Rithum for Retailers
Commerce Solutions
Launch and scale your business with the only platform offering sliding-scale flexibility across any partnership model.
Dropship
Private Marketplace
Marketing Solutions
Launch your presence across hundreds of channels and future-proof your advertising strategies for an ever-changing world.
Paid Search
Paid Social
Product Feed Management
Delivery Solutions
Reduce shipping and fulfillment costs while creating delightful customer experiences.
Delivery & Returns
Retailer Discovery Solutions
Identify new marketplace and retail channels that will be most profitable to your business using the power of AI.
Retailer Onboarding
Contact Us Request a Demo
Rithum for Brands & Suppliers
Commerce Solutions
Scale your multichannel strategies by centralizing them in a single location in the world’s largest e-commerce network.
Marketplaces
Webstores
First-Party Channels
Marketing Solutions
Launch your presence across hundreds of channels and future-proof your advertising strategies for an ever-changing world.
Retail Media
Paid Search
Paid Social
Product Feed Management
Delivery Solutions
Save time and resources by automating key functions and optimizing your marketing, sales, and fulfillment efforts.
Fulfillment & Delivery
Supplier Discovery Solutions
Identify the most profitable suppliers and products that you can add to your marketplace or channel using the power of AI and our network.
Supplier Onboarding
Contact Us Request a Demo
Why Rithum
About
Resources
- Resource Center
- Build Your Own Solution
Request a Demo

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First Party Functionality

First Party Functionality

Any reference to an applicable SOW below shall also equally refer to an applicable Order Form.

Descriptions.

First Party – Retail Content Management functionality of the Marketplaces Module. The First Party Retail Content Management functionality of the Marketplace Module allows Customer to use Rithum’s data transformation capabilities (as well as syndication integration where supported) to facilitate generation of retail product content in the required format of the retailer Network Site. Customer must provide product and/or inventory quantity to Rithum using a data feed, API or the user interface and provide access to its accounts at each retailer Network Site that will be managed via use of the Rithum Platform. Where no syndication is supported, Customer must provide a blank retailer “new item set up template” to generate the retail product content template within the Rithum Platform. Customer is responsible for obtaining appropriate authorizations from each retailer Network Site, and for the setup and maintenance of its accounts with each retailer Network Site. Unless otherwise agreed upon by the parties, Customer must purchase a Launch Service for each retailer Network Site with which it uses the Retail Content Management functionality.

First Party – Wholesale functionality of the Marketplaces Module. For any retailer Network Sites listed in the applicable SOW or that Customer may choose to Launch from time to time in accordance with these terms, the First Party Wholesale functionality of the Marketplace Module allows Customer to manage wholesale orders with multiple retailer Network Sites from a single user interface. The First Party Wholesale functionality also includes inventory and/or listing management for up to 600,000 inventory items, order and fulfilment, and invoice management and performance reporting. The First Party Wholesale functionality may include the ability to manage the transformation and/or syndication of Customer content (subject to Network Site capability and existing Rithum Platform integrations). Customer must provide product and/or inventory data to Rithum using a data feed, API or the user interface and provide access to its accounts at each retailer Network Site that will be managed using Rithum. Customer is responsible for obtaining appropriate authorizations from each retailer Network Site, and for the setup and maintenance of its accounts with each retailer Network Site. Unless otherwise agreed by the parties, Customer must purchase a Launch Service for each retailer Network Site with which it uses the First Party Wholesale functionality, via a mutually signed agreement (i.e. SOW or an Additional Service Order). For First Party Wholesale functionality launches, Customer must provide product and/or inventory data to Rithum using a data feed, API or the user interface. The Customer will also need to provide access to its accounts at each retailer that will be managed using Rithum. Customer is responsible for the setup and maintenance of its accounts with each retailer.

First Party – Drop Ship. For any retailer Network Sites listed in the applicable SOW or that Customer may choose to Launch from time to time in accordance with these terms, the First Party Drop Ship functionality allows Customer to manage dropship orders with multiple retailer Network Sites from a single user interface. The First Party Drop Ship functionality also includes inventory and/or listing management for up to 600,000 inventory items, order and fulfilment, and invoice management and performance reporting. The First Party Drop Ship functionality may include the ability to manage the transformation and/or syndication of Customer content (subject to Network Site capability and existing Rithum Platform integrations). Customer must provide product and/or inventory data to Rithum using a data feed, API or the user interface and provide access to its accounts at each retailer Network Site that will be managed using Rithum. Customer is responsible for obtaining appropriate authorizations from each retailer Network Site, and for the setup and maintenance of its accounts with each retailer Network Site. Unless otherwise agreed by the parties, Customer must purchase a Launch Service for each retailer Network Site with which it uses the First Party Drop Ship functionality, via a mutually signed agreement. For purposes of clarification, Customer shall pay a Monthly GMV Fee for the First Party Drop Ship functionality pursuant to the GMV tiers and percentages detailed in the applicable SOW. The GMV generated through Customer’s use of the First Party Drop Ship functionality shall be aggregated with and calculated pursuant to the GMV terms detailed in the applicable SOW.

Dependencies. Customer must provide product data to Rithum using a data feed, API, or the applicable Module user interface in order to use the Marketplaces Module. Customer is responsible for the setup and maintenance of its accounts with each marketplace. Customer also must provide Rithum with access to each marketplace account that will be managed using the Marketplaces Module. As a condition of using the Marketplaces Module or associated Services, Customer will ensure that accurate order value information is passed to Rithum to track GMV. Customer shall not take any actions to circumvent, or attempt to circumvent, Rithum’s ability to track GMV.

Customer agrees that: (a) all Customer product listings and transactions on the Network Site or Flex Feed/Feed destination selected in an SOW must be routed through the Rithum Platform and/or Services; (b) any transaction that Customer concludes on the Network Site or Flex Feed/Feed destination described in an SOW, whether or not it is processed by the Rithum Platform and/or Services, is subject to inclusion in the calculation of GMV, notwithstanding anything in the Agreement to the contrary; and (c) Customer is obligated to record the transactions in the Rithum Platform or notify Rithum of any transactions not recorded in the Rithum Platform for any reason whatsoever. Rithum has the right to audit Customer’s compliance with the foregoing. Customer shall maintain accurate and updated records of all Network Site transactions for no less than twelve (12) months and provide them to Rithum upon request. Customer shall be responsible for any payment discrepancies.

If Rithum grants Customer the right to use the Rithum Platform on a Self-Service basis in an applicable SOW, and Rithum is also providing Managed Services, the following terms shall apply to Customer: Customer’s right to access and use the First Party Functionality and accompanying features or components in a Self-Service capacity is limited solely to those Network Site or Flex Feed/Feed destinations, or available features of such Network Sites or Flex Feed/Feed destinations, that Rithum is not managing on Customer’s behalf as part of the Managed Services. Additionally, Customer shall not access the Network Site accounts, or available features of such accounts, that Rithum is managing on Customer’s behalf. Customer, and not Rithum, shall be responsible for any modifications and any results of such modifications that Customer makes to the Network Site or Flex Feed/Feed Accounts for which Rithum is providing Managed Services.

Fees. Unless otherwise noted in the applicable SOW, the following fees will apply to the First Party Functionality.

Upfront Fees, Startup Fees, Setup Fees, Launch Fees, and/or additional fees may also apply, as stated in the SOW.
A recurring Subscription Fee for Self-Service access to the Digital Marketing Module, or a recurring Service Fee for Managed Services associated with the Digital Marketing Module.
Additional Fees For First Party – Drop Ship: In addition to the foregoing Fees, a variable fee based upon GMV of the Customer:
- “GMV” or “Gross Merchandise Value” means the sum equal to the value of Customer’s products processed for sale using any Service (for example, sold on a Network Site or Customer’s e-commerce website). GMV excludes shipping, sales tax, and, where applicable, VAT and GST, if the Network Site itemizes these amounts. GMV is calculated at the time a buyer’s payment is cleared. For purposes of calculating GMV, GMV is converted to the appropriate currency stated in the applicable SOW on a daily basis (using Greenwich Mean Time (GMT) as the standard time) applying the applicable rates at https://www.currencysystem.com/currencyserver/feeds/ or a similar service that Rithum reasonably designates from time to time.
- Where GMV resets every monthly period, the amount of the Monthly GMV Fee is calculated at the end of the calendar month in which it was accrued, in accordance with the following process: first, the amount of GMV is identified. Then the GMV percentage listed in the SOW is applied to the total monthly GMV to determine the applicable Monthly GMV.
- Where GMV or Ad Spend resets every annual period, the amount of the Monthly GMV Fee is calculated at the close of the calendar month in which it was accrued, in accordance with the following process: first, the amount of GMV in a certain month is calculated. Then the applicable GMV percentage rate from the table above is applied to the amount equal to the difference in: (a) the cumulative GMV amount accrued year-to-date as of the month in which the invoice pertains, and (b) the cumulative GMV amount from the preceding month.

Calculation of the Monthly GMV Fee and/or Monthly Ad Spend Fee for First Party – Drop Ship

Monthly Reset. Where the SOW states that the GMV or Ad Spend resets every monthly period, the amount of the Monthly GMV Fee and/or Monthly Ad Spend Fee shall be calculated at the end of the calendar month in which it was accrued, in accordance with the following process: first, the amount of GMV/Ad Spend shall be identified. Then the GMV/Ad Spend percentage listed in the SOW shall be applied to the total monthly GMV/Ad Spend to determine the applicable Monthly GMV/Ad Spend Fee.
Annual Reset. Where the SOW states that the GMV or Ad Spend resets every annual period, the amount of the Monthly GMV Fee and/or Monthly Ad Spend Fee shall be calculated at the close of the calendar month in which it was accrued, in accordance with the following process: first, the amount of GMV/Ad Spend in a certain month shall be calculated. Then the applicable GMV/Ad Spend percentage rate from the table above shall be applied to the amount equal to the difference in: (a) the cumulative GMV/Ad Spend amount accrued year-to-date as of the month in which the invoice pertains, and (b) the cumulative GMV/Ad Spend amount from the preceding month.
Term Extensions. If the parties modify or extend the SOW Term at any time, and such SOW includes a GMV or Ad Spend Fee, the reset date for GMV/Ad Spend accrual shall not change unless otherwise expressly stated in a mutually signed writing.
Mid-Month Tier Changes for Monthly Accrual Periods. If the parties agree to modify the GMV or Ad Spend tier via a mutually signed amendment to the SOW prior to first calendar day of a monthly accrual period (i.e., prior to the first calendar day of the subsequent month following the accrual of GMV or Ad Spend), Rithum shall apply the GMV or Ad Spend rate applicable for the majority of the accrual period until such period resets (ex: if the GMV or Ad Spend is modified on the 20th calendar day of a month, the rate applicable to the first twenty (20) days shall apply for the whole monthly period).
Mid-Year Tier Changes for Annual Accrual Periods. If the parties agree to modify the GMV or Ad Spend tier via a mutually signed amendment to the SOW prior to first calendar day of an annual accrual period (i.e., prior to the first calendar day of the subsequent annual period following the accrual of GMV or Ad Spend), Rithum shall pro-rate the annual GMV/Ad Spend tier (and any accrued GMV/Ad Spend Fees) for the period beginning from the most recent annual GMV or Ad Spend reset date (i.e. the reset prior to the pricing change) through the effective date of the pricing change.
Feeds. For purposes of clarification and unless expressly provided in the applicable SOW, Customer shall pay a GMV Fee for all GMV associated with use of the Module, including where Feeds are used to transfer order data to and from Network Sites via the Module, in accordance with the GMV tiers and percentages detailed in the applicable SOW; any GMV accrued from Feeds shall be aggregated and calculated pursuant to the GMV terms detailed in the SOW.

Fulfillment/Shipment/Inventory/Taxes. Customer is responsible for fulfilling all its buyers’ orders. Customer must ship all products purchased through a Network Site within a commercially reasonable time after Customer has received payment for the products. As between Rithum and Customer, title and risk of loss remains with Customer at all times. Customer is solely responsible for maintaining inventory levels sufficient to support its sales of products and comply with the Federal Trade Commission (FTC) “Mail or Telephone Order Merchandise Rule” set forth in 16 CFR Part 435 as updated from time to time.