ChannelAdvisor Brand Analytics Solution

The ChannelAdvisor Brand Analytics solution (“Brand Analytics”) is a tracking tool that assists companies who wish to monitor a variety of distribution metrics from e-commerce product pages and e-commerce websites.

Launch Services
For the initial Launch Services, Customer will work with ChannelAdvisor to provide a detailed list of information for the products Customer wishes to track, within the limits of the scope detailed in the SOW. ChannelAdvisor will work to identify the pages of these products on the e-commerce sites listed in the SOW. ChannelAdvisor will also set up access to the Brand Analytics Modules licensed by Customer and send email invitations to any Users requested by Customer, within the user limit set in the SOW.

Module Descriptions
For the specific Module identified in the SOW and the online Retailers designated by Customer, ChannelAdvisor will provide the following services (defined as “Services” in the SOW):

 

Module Name

Module Description

ChannelAdvisor Brand Analytics: Core Module (Required)
  • Allows tracking of Customer product’s availability, prices, and online user ratings (average and number of ratings)
  • Access to the ChannelAdvisor Brand Analytics app, including the following dashboards:
    • Overview: dynamic updating of distribution status, availability and price, rating averages, and recent events
    • MPN-level dynamic updates of information on inventory stock, prices, and ratings
    • Product-level timeline of recent transactions
    • Product-level availability history for sales, pricing and ratings.
    • Product-level market price analysis (i.e. the Daily Best Offer)
    • Product-level basic product page information (i.e. page title, main image)
    • Retailer-level real-time distribution metrics (prices, availability, ratings)
    • Retailer-level historical availability, prices and ratings analysis.
  • Ability for users to generate email notifications (availability, price, ratings) on a variety of events.
  • Ability for users to generate automated daily or weekly Excel reports (availability, price, ratings).
  • Ability to download raw data (availability, price, ratings) for up to the last 60 days.
  • Ability for admin Users to invite other Users (within the limits of the SOW) and manage User accounts.
  • Monitoring of product variations on Retailer websites.
  • Unless otherwise provided in the applicable SOW, includes:
    • Platform API access;
    • Chrome extension; and
    • Periodic data collection cycle, updated every four (4) hours on average unless otherwise indicated in the SOW.
ChannelAdvisor Brand Analytics: Search Performance Module (Optional) Allows shelf monitoring of keywords and categories on Retailer websites.

  • Monitoring of organic and sponsored search results for a list of keywords and Retailers.
  • Access to the following dashboards:
    • Search Ranking Score: tracks all designated keywords by Retailer, and indicates the percentage of search results that are Customer products, by date within the contract term.
    • Share of search comparison and trends: evolution of the Search Ranking Score over time, brand by brand.
    • Search listing: detailed list of products returned by the Retailer search engine for all designated keywords for any date in the past.
    • Ability to download the data to Excel.
  • Unless otherwise provided in the applicable SOW, includes:
    • Search performance data in the API
ChannelAdvisor Brand Analytics: Content Monitoring Module (Optional) Allows monitoring of key page elements of Retailer websites.

  • Monitoring of product page elements for the products and retailers detailed in the SOW. Elements include page titles, product descriptions, bullet points, brand name, technical specifications, count of images, and presence of rich content.
  • Access to the Content Performance functionality for supported Retailers, which gives a User the ability to view, create, and edit content trackers with a set of rules (equals, contains, exists).
  • All supported Retailers chosen for Content Monitoring must also be included in Core Module monitoring.
  • Ability to download the data to Excel.
  • Unless otherwise provided in the applicable SOW, includes:
    • Content performance data in the API

 

Definitions

  1. “User” means a physical person identified by a unique email address. Unless otherwise stated in the Agreement, Users must be employees or independent contractors of Customer. Upon execution of this SOW, Customer must identify to ChannelAdvisor an administrative username and password for Customer’s Brand Analytics account. ChannelAdvisor reserves the right to refuse registrations, or cancel passwords, it deems inappropriate or inadequate. Customer is responsible for maintaining the security of its passwords.
  2. “Geography” means a specific country in which Customer does business.
  3. “Brand(s)” means the trade name under which the Customer is authorized to market or distribute Customer products.
  4. “MPN” means a unique manufacturer part number identifier applicable to online products.
  5. “Retailer” means an online seller of products that has a publicly available website (i.e., accessible without credentials) that features a search engine and product listings and is supported by ChannelAdvisor. For purposes of the Services, the following are not considered Retailers: auction platforms, social networks, mobile applications, price comparison tools, and/or consumer to consumer sales platforms.

License Grant
Subject to the terms of the MSA, ChannelAdvisor grants to Customer, at no cost, a non-exclusive, non-transferable, revocable license, without the right to sublicense, to access and use the ChannelAdvisor Platform Report to track and display Retailer data.

Dependencies
Customer shall provide ChannelAdvisor with all necessary access and assistance to all resources required to effect implementation.

Customer may select the supported Retailers to be included in Brand Analytics monitoring. The list of supported Retailers to be included in the Services shall be stored in a Project Plan, which will be maintained by ChannelAdvisor and which shall constitute part of the Agreement. Substitutions of Retailers within the Project Plan that exceed 15% of the total number of authorized Retailers during the Term shall be subject to additional fees.

Limitations
The information displayed about Retailers via Brands Analytics is dynamic and may change without notice. ChannelAdvisor aggregates such information, but does not control such information, and shall not be responsible to Customer or to any third party for the information.

ChannelAdvisor may change or remove content within Brands Analytics if a rights owner or other interested party requests that ChannelAdvisor do so, if ChannelAdvisor, in its sole discretion, believes it or Customer may incur liability, or if ChannelAdvisor is required to do so by law, government order or other legal process.

In certain situations, inclusion of a Retailer in the Services and/or collection of information from a Retailer is outside of ChannelAdvisor’s control, and ChannelAdvisor shall not be responsible for missing or incomplete data in such situations, including but not limited to situations where:

  • The Retailer website requires a unique username and password before obtaining listing details.
  • Retailer uses one or more of the following: nested frames, cookies, session IDs, or a view state that prevents deep links to its products from being transmitted to a third party.
  • Retailer website data is unavailable or the website has either nonfunctional search technology or no search technology.
  • Retailer prohibits automated data extraction from its website(s).
  • Retailer does not regularly re-index its search for new products.
  • Retailer either accidentally or purposefully misnames model numbers, such as when Retailer alters the model number within the product listing to prevent it from being matched to the manufacturer’s database.
  • Retailer has conflicting information on the same page. This situation occurs when the text and model number indicate one model, for example, while the image and other data on the page indicate a different model.
  • Retailer has no model number at all in the product detail page.
  • Retailer has a product listing page but does not include a model number in the title or in the body of the page.
  • The information requested by Customer is deliberately hidden by Retailer, or is not available from the Retailer site.

Requirements
ChannelAdvisor’s performance of the Services is subject to Customer’s ongoing fulfillment of the following requirements to ChannelAdvisor’s reasonable satisfaction:

  • Customer must provide ChannelAdvisor with all Product Information (or direct and authorize ChannelAdvisor to collect such data on Customer’s behalf) related to the MPNs to be included with the Services in accordance with ChannelAdvisor’s specifications. Services will begin upon ChannelAdvisor’s receipt of complete and accurate product catalog data, and ChannelAdvisor may suspend Services for Customer’s delay or failure to provide such data.
  • Customer must provide ChannelAdvisor with a list of Retailers to include for each Digital Property.
  • Customer must provide ChannelAdvisor with all necessary information required for ChannelAdvisor to integrate Customer’s Digital Properties with the Module and the included Services.
  • ChannelAdvisor will provide services directed toward implementation of the Module(s) referenced above and ongoing management of the Module(s) on Customer’s behalf will commence upon delivery of production code to Customer as indicated in the grid above. This delivery will be deemed acknowledged seven (7) days from Customer’s receipt, or upon Customer’s acknowledgement of delivery, whichever comes first. Upon delivery of the production code for one (1) Retailer, the Fees listed herein shall be deemed earned by ChannelAdvisor for each Geography listed herein. Customer authorizes ChannelAdvisor to collect and use Product Information that is publicly available from websites or other digital areas.
  • For purposes of the SOW, the definition of “Product Information” in the MSA includes the content of Retailers that Customer directs ChannelAdvisor to collect and use on Customer’s behalf.