The Situation

Stand Up Ranchers began as a small eBay business that sold Western apparel and footwear. As the business grew, they expanded their product offerings – including items from other manufacturers and brands. Stand Up Ranchers recognized the revenue potential of the growing e-commerce industry, and they looked to expand to new marketplaces to increase the visibility of products on other channels.

“The internet is everywhere. Online is where it’s at if you want to be successful in the retail industry,” says Sheri Kimber, account manager, Stand Up Ranchers. “From day one, we kept pushing to get on any and all marketplaces that fit us, which is the majority of them. But we needed a partner with expertise and deep marketplace integrations who could help us get up and running on those new channels seamlessly.”

Along with their marketplace expansion, Stand Up Ranchers required a platform that would help manage those channels with accurate pricing, inventory and product information. “In the early days, everything had to be manually loaded per channel,” adds Kimber. “It was time consuming and difficult to keep track of inventory, especially with a small team and limited resources.”

The Solution

Stand Up Ranchers turned to Rithum for its Marketplaces solution to help manage product data feeds and listings, monitor product quantities, expand products across multiple marketplaces and optimize product content globally. With Rithum Marketplaces, Stand Up Ranchers is able to use a single inventory feed to send its products to multiple online channels.

Kimber adds, “We researched several companies but quickly realized that Rithum had the most APIs per marketplaces. No other company offered the features and capabilities of Rithum, and we knew that was advantageous to our long-term growth.”

Stand Up Ranchers also was drawn to the platform’s ease of use. Kimber notes that for the company’s 45 remote employees, “the learning curve was not hard. It’s self-explanatory, and the dashboard is easy to navigate. You push the information in once, and it goes everywhere you need it go. It’s a piece of cake.”

The Results

After using Rithum Marketplaces, Stand Up Ranchers launched on 12 channels, including Walmart, Newegg, Jet, Wish, Overstock, Sears, Pricefalls and Rakuten.com. They were able to diversify their inventory, while also accelerating the process of listing products online. Kimber says, “Because of Rithum, we can have one pair of jeans visible on both our site and different marketplaces. We’re maximizing visibility which is great and increases our overall sales.”

“Last year, sales totaled $7.5 million with the majority coming from marketplaces,” adds Kimber. “The reality is today’s consumers are shopping on marketplaces. Everyone knows what Amazon is – what eBay is. Rithum does a great job integrating with the marketplaces ahead of time. When a new marketplace launches, Rithum is integrated, and the feed is ready to go. We just plug in, and away we go.”

Rithum also has been a dependable resource for questions or concerns that arise. “The support is great. They follow up and get back to us every time. The fact that we can get ahold of someone is ideal. If they don’t know the answer, they start working on it immediately and will reach out to other departments for assistance,” Kimber says.

After working together for more than 10 years, Kimber encourages other retailers to partner with Rithum on their marketplaces strategy. “The efficiency you are going to gain, coupled with the API connections, will help transform your business. You’ll get maximum visibility per SKU, which translates to maximum sales. The bottom line is this: If you aren’t online, you’re behind.”

Location: Oakley, Idaho
Solutions
Rithum Marketplaces
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