As a branded manufacturer, your brand website and marketing content is a consumer’s most trusted source of accurate product information. But if you don’t provide these consumers with a seamless shopping experience or a clear path to purchase, you’ll lose them. And more importantly, you’ll lose valuable customer data.
ChannelAdvisor’s Where to Buy solution (including Buy Online or Buy Local links) makes your content and campaigns shoppable — even if you don’t sell direct to consumers on your website.
- Ease the path to purchase and increase conversions — from your website or digital campaigns
- Keep consumers in your branded experience throughout the buying journey, regardless of device
- Strengthen relationships with authorized retail partners by providing highly qualified leads
- Support local retail promotions — focused at the product, category and retail store level
- Gain actionable insights into consumer behavior and retailer performance
How it works
- Assess product and retailer popularity via impressions and click data by product, category, retailer and geography
- Understand sales performance and cart-level details at select retailers
- Determine the percentage of your catalog carried by online retail partners
- Identify patterns of offline product demand geographically, by retailer
- Compare product pricing trends across retailers