The ChannelAdvisor platform is designed for maximum flexibility, supporting a wide range of fulfillment options, including owned warehouses, fulfillment by Amazon (FBA), and third party logistics providers (3PLs). The ability to incorporate multiple solutions allows brands and retailers to build more resilient fulfillment operations.


  • Easily integrate to your preferred distributor, 3PL, or warehouse management system (WMS) or configure the ChannelAdvisor Shipping Management Suite to manage your pick, pack, and ship directly in the platform
  • Leverage a network of partners like ShipStation to build a diversified, resilient fulfillment network
  • Monitor fulfillment performance using capabilities such as the FBA dashboard or “lead time to ship” dashboard
  • Increase efficiency and focus on your core business by automating inventory synchronization and enabling intelligent order routing
  • Review order fulfillment results in a single reporting source

Order Management Automation

The ChannelAdvisor platform includes a wide variety of capabilities to help efficiently manage orders from your sales channels. The order management capabilities within the platform enable you to:

  • Consolidate all marketplace, website and even 1st party retail orders into a single view
  • Create, manage, and cancel orders
  • Tag orders for easy identification
  • Customize order views to quickly identify orders needing to ship, orders past due, orders that require issue resolution, and more
  • Export and deliver order data in a variety of customizable formats to suit multiple fulfillment options
  • Manage delivery status, dates, and tracking numbers