• Peace of Mind: Direct access to a network of retailers, you authorize, help ensure that consistent and accurate product information is used to sell your products
  • Improve Retailer Relationships: Branded Manufactures will establish and grow partnerships with their retailer network with direct engagement, including regular product feedback and training sessions
  • Faster Implementation: Significantly reduce the time to market for new products by eliminating the need for retailers to create detailed and accurate product content
  • Sell End of Life Products: Use your trusted retailer network to list and sell end of life products, reducing the need to take back unsold inventory from your wholesale distributors

How It Works

  • Brand loads their detailed product data and images into ChannelAdvisor via FTP
  • Brand authorizes which ChannelAdvisor retailers can use their product data
  • ChannelAdvisor migrates the brands product data to their retailers product catalog
  • CFS Process syncs Product Data with QTY and Cost from their Distributors (Retailers can also ship from their own warehouse if they choose)
  • Retailers list and sell on marketplaces and their website
  • Wholesale Distributors or the retailer ships the product

infographic for brand data direct