Turn Online Browsing Into In-Store Buying With Nielsen Stock Status
You already know how critical it is to have a Where to Buy Local solution in place. But are you absolutely certain your consumers are getting accurate information from your retailers? For many items such as consumer packaged goods, fast-moving consumer goods and food and beverage, purchases can happen in an instant. People need these items fast, and will go to the nearest store that sells them. But if stores are out of stock, it can be a real nightmare for you — one filled with lost sales and damaging negative reviews.
If you want to keep this from happening, you’re going to need a lot more than basic store locator or product locator software.
How It Works
When you add Nieslen Product Availability to your ChannelAdvisor Where to Buy Local solution, you ensure consumers will always see the most up-to-date information on in-store retail stock availability. With information on over 100+ retail channels, Nielsen’s in-store audits and retailer tracking provide more accurate inventory information than any other data source available today.
Ideal for fast-moving consumer goods, food and beverage and consumer packaged goods, Nielsen Product Availability is the easiest, most seamless way to ensure online-to-offline transactions occur any time the buying urge strikes. With this added capability, branded manufacturers and retailers can:
- Reduce the risk of store stock-outs
- Boost consumer satisfaction
- Gain greater loyalty
- Increase sales and revenue
Ready to Use Where to Buy?
Never miss the chance for another in-store sale with Nielsen stock status information — now available for use with ChannelAdvisor Where to Buy Local.