Your E-Commerce Guide to Google RLSA
Nicholas DiPietro, Digital Marketing Team Lead, ChannelAdvisor
A shopper visits your site, spends time browsing multiple products and even adds a few to their shopping cart. And then they bounce. End of story, right? With Google Remarketing Lists for Search Ads (RLSA), you can re-engage these shoppers — and past customers — within the Google Search Network. RLSA allows you to strategically serve ads to users based on their past behavior on your site. These ads can serve as a friendly nudge back to your site and products.
Join Google and ChannelAdvisor for a webinar to help you best take advantage of this powerful program.In addition to understanding the benefits RLSA has to offer, you’ll walk away knowing how to:
- Create valuable remarketing audiences and layer them within search campaigns
- Use audience bid modifiers strategically
- Track your RLSA performance and optimize for growth