Tips for Selling on Japanese Marketplaces

This eBook is meant to provide overseas e-commerce merchants with an overview of the Japanese e-commerce market, introducing them to the main players and outlining the basic requirements to successfully sell on the major e-commerce marketplaces in Japan.

There are many reasons to include Japan as part of a global expansion strategy: it is a massive and growing market, it boasts a world-class digital infrastructure and Japanese consumers are sophisticated and affluent, among many other reasons. It is also a highly competitive market with a unique language and customs — at once ancient and modern. Gaining a good understanding of how business is done in Japan or engaging a capable partner are prerequisites for success.

Content was provided by Big Picture International