Think Like a D2C Disruptor: Lessons for Legacy Brands and the Agencies that Support Them
With digitally native direct-to-consumer (D2C) brand sales set to surpass $32 billion this year and over $44 billion two years later—according to our latest estimates—this projected growth will shape the ecommerce landscape in years to come.
What is it about these brands that allows them to grow, largely, without the assistance of traditional brick-and-mortar distribution or marketplaces like Amazon?
In this eMarketer Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, discusses what companies of all sizes can learn from disruptive digitally native D2C brands such as SmileDirectClub, Warby Parker, FIGS, Ergatta and more. Jeremy is joined by Link Walls, vice president, digital marketing strategy at ChannelAdvisor.
Watch this webinar to learn:
- What sets these brands apart from legacy brands
- D2C brands’ most effective acquisition strategies
- Why retention is especially important to these organizations
- How brands put brand discipline and customer experience above all else