The Relentless Pursuit of Easy: How Amazon, Google & Facebook are Re-shaping the Customer Experience
How does the “mobile majority,” the significant (and rising) number of buyers who have purchased products via their mobile devices, factor into your marketing plans?
Consumer adoption of new technologies and rising expectations have caused leading tech companies like Google and Facebook to expand beyond their initial business models and provide a more complete e-commerce experience — from impression… to click… to cart — seamlessly from a single device. The launch of Google Shopping Actions from Google, Checkout on Instagram and Marketplace from Facebook has only accelerated this trend and put the Big Three — Amazon, Google and Facebook — on a collision course with one another.
ChannelAdvisor’s Vice President of Digital Marketing Strategy, Link Walls, will share what’s coming in e-commerce, how to prepare and when to take action.
Key Takeaways
- Position your marketing around the key trends that are impacting today’s e-commerce landscape
- Identify and reach consumers at the right point in their buying journey
- What types of competitive delivery options to offer
- Move beyond your website to diversify and grow sales
Innovation after innovation has rocked the e-commerce landscape in recent years. From first impression to mobile purchasing to package delivery, the consumer’s online buying journey has changed dramatically. After racing to introduce the most significant technological advances the industry has ever seen, the Big Three — Amazon, Google, Facebook — continue to pursue optimized, seamless experiences for consumers, and the resulting impact will be felt by online sellers everywhere.
Are you ready for what the future will bring?