[eMarketer] The Pursuit of One-Handed Commerce
The Ways Amazon, Google and Facebook are Evolving and How You Should React
How does the “mobile majority,” the significant (and rising) number of buyers who have purchased products via their mobile devices, factor into your marketing plans?
Consumer adoption of new technologies and rising expectations have caused leading tech companies like Google and Facebook to expand beyond their initial business models and provide a more complete e-commerce experience — from impression… to click… to cart — seamlessly from a single device. The launch of Google Shopping Actions from Google, Shopping from Instagram and Marketplace from Facebook has only accelerated this trend and put the Big Three — Amazon, Google and Facebook — on a collision course with one another.
Watch this webinar, and learn how to:
- Position your marketing around the key trends that are impacting today’s e-commerce landscape
- Identify and reach consumers at the right point in their buying journey
- What types of competitive delivery options to offer
- Move beyond your website to diversify and grow sales