The Manufacturer’s Guide to Marketplace Selling: Making A Successful Transition to the D2C Model
Whether you call yourself a company, brand, brand manufacturer, manufacturer, wholesaler, branded manufacturer or one of the other myriad of categorizations out there, there’s never been a better time to focus on direct-to-consumer marketplaces as part of your online strategy.
Some 60% of consumers are already visiting your website instead of your retailers’ sites, and more than half will opt to buy directly from brand manufacturers when given the option.
But how can you know when it’s time to start selling on e-commerce marketplaces? And what does that process really entail?
In this eBook, we leverage our years of experience working with manufacturers and retailers in the e-commerce space and outline the initial considerations and steps manufacturers should make, including:
- The signs that you’re ready to sell direct to your consumers
- Six essentials for marketplace success
- Next steps to get ahead
- The definitive D2C checklist for manufacturers
- And more