The Goldilocks Zone: Right Pricing on Marketplaces

Jonathan Laverentz, Product Marketing Manager, ChannelAdvisor

When it comes to pricing on a marketplace, merchants have several factors to consider including: competing vendors, the costs of the sale and your brand image. If you price too low, you leave revenue on the table; if you price too high, you risk losing sales.

In this webinar, we’ll look at several factors that shape and influence marketplace pricing including the growing use of dynamic pricing tools and technologies, machine learning and artificial intelligence.

In this session you will learn:

  • The importance of achieving price parity
  • Policies for Minimum Advertised Price (MAP)
  • Dynamic pricing tools and strategies